Since January 2017
Co-founder & Growth Marketing
Co-founder to a family travel business renting out campervans to San Francisco Bay Area locals and tourists alike. Entrepreneurial and dedicated to identifying creative ways to increase brand awareness and long-term growth.
Go-To-Market Strategy
Diligently tracks emerging trends in the travel and tourism industry, adept at capitalizing on untapped market opportunities. Skillfully establishing product-market fit and harmonizing with the four foundational marketing pillars of success: product, price, place, and promotion.
Business Management
Proficient in facilitating informed business decisions by delivering actionable insights spanning the industry and internal operations. Utilizing data visualization tools and accounting software to identify and seize opportunities for sustained business expansion.
Branding
Alisha Terry collaborates closely with freelancers, designers, and agencies to deliver strategic creative direction, ensuring an engaging, relevant, and visually compelling brand presence across all channels, spanning owned and paid media.
SEO and SEM
Committed to staying abreast of the latest developments in SEO/SEM, Alisha consistently explores emerging technologies and marketing solutions. She meticulously reviews all aspects of online presence, including website content such as blog articles, product messaging, and brand voice, ensuring alignment with current best practices and trends.
Adopter of Google Analytics, Google Ads, and other SEO/SEM tools, Alisha delves into the intricacies of search tactics to identify strategies that effectively convert customers.
Paid Media
Consistently surpassing 1000% return on ad spend (ROAS) annually across Meta, Google, and other paid media channels, Alisha maintains a steadfast focus on optimizing costs while delivering exceptional results.
Creators and Influencers
Remaining attuned to influential voices across social media platforms, Alisha strategically cultivates partnerships with select creators whose values align with the Trekker Vans brand. Since 2017, Trekker Vans has fostered a dedicated following among individuals seeking effortless camping experiences, prompting creators and influencers to proactively seek collaborations and partnerships.
