EXPERIENCE
Overview
With nearly two decades of experience in both online and offline marketing for B2B and B2C organizations, Alisha Terry brings a wealth of expertise that is invaluable to companies navigating today's rapidly evolving landscape. As the adoption of artificial intelligence accelerates, she is well-equipped to tackle the challenges businesses face.
Alisha's expertise spans operations, go-to-market planning, product launches, branding, and integrated growth marketing. She is both a marketing strategist and practitioner, delivering impactful campaigns across multiple channels, including search, social, email, programmatic, web, and app push. Her proven ability to implement systems that streamline operations, save money, and build scalable infrastructure underscores her value.
She has successfully launched products for global gaming and consumer tech brands, demonstrating her ability to analyze market and industry trends to inform comprehensive marketing plans. Alisha is adept at setting and managing multi-million dollar budgets, strategic pricing, and promotion strategies, always aligning with overarching business goals.
PMP® certified and possessing a strong operational mindset, Alisha instills process rigor and organization within dispersed teams to improve collaboration, communication, and clarity. Her commitment to excellence ensures projects are delivered on time, on budget, and on scope. She thrives in fast-paced environments, bringing structure to teams of all sizes, and excels at motivating teams and fostering trust to achieve global and regional goals. Alisha's ability to take products from 0 to 1, launching and establishing them in the market, makes her an invaluable asset for driving growth and innovation.
Companies
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![Neato Robotics logo]()
Neato Robotics 2020-2023
Quickly promoted to the Director of Marketing and Ecommerce, Alisha’s leadership propelled the organization forward with a consistent, premium brand look and feel. Combined with go-to-market strategy and excellent integrated marketing execution, she grew sales under challenging circumstances.
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![Facebook logo]()
Facebook 2019, 2023
Hired twice to work for Meta (formerly known as Facebook) to accelerate revenue-generating advertising solutions to SMB merchants, retailers, and e-commerce clients. Adept at understanding the complex suite of advertising solutions, Alisha was key to increasing sales for Meta, partners, and clients.
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Google 2016-2018
Alisha was an instrumental asset in launching Google’s first Made by Google smart home devices into global markets. With her marketing and operations expertise, she established high standards for store demos and displays production, distribution, and installation.
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![PlayStation logo]()
Sony PlayStation 2006-2016
In less than a decade, Alisha grew from a business data analyst to leading the retail operations for the United States. She then went on to create compelling marketing programs for top channels to introduce PlayStation VR to gamers.
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![Yellow bird with wings spread, Trekker Vans logo]()
Trekker Vans 2017-now
Co-founder of a camper van rental business born out of San Francisco Bay Area that quickly expanded to a second location near Los Angeles. Alisha developed the brand, product positioning, marketing strategy and advertising to cater to local and global camping enthusiasts.
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Stealth Startup 2024
Alisha skillfully promoted an early-stage startup to the public, yielding tangible results in a short time. From defining the marketing strategy to refining the branding and positioning of its services and products, Alisha laid the groundwork to establish the company's success. Despite uncertainty, conflicting viewpoints, and dynamic shifts in direction, Alisha maintained a composed demeanor, steering the company towards its market debut.
