September 2016 to September 2018
Program Management, Global Hardware Retail Marketing
Navigating Google’s first two years of Made by Google new product introductions (NPI), Alisha Terry implemented innovative and efficient solutions to solve complex product launch challenges, establishing high standards of execution excellence.
Project and Program Management
Streamlined and scaled project planning by creating a new Project Management Information System that standardized project monitoring, bridging marketing and operations activities to track progress and ensure accountability.
Retail Displays Production
Enhanced sales by 20% and established high baseline standards by project managing the global production and distribution of 60K retail displays for Google’s smart speakers, Wi-Fi, Phones, VR, and Chromecast Ultra.
OEM Supply & Distribution
Launched 100,000 hardware demos into North America, Europe, and Asia retail and telco channels, achieving 95%+ delivery deadlines by orchestrating end-to-end process and improving communication between OEMs, supply chain, logistics, and key stakeholders.
Innovative Solutions
Achieved a 20% increase in sales, reduced lost shipments from 40% to 6%, and cut costs by 70% from 09/16 to 09/18 by implementing the Beacon Program from use case to product design to QA to sales education documentation.
Reduced labor costs by 20% and increased efficiency by 85% by influencing and motivating field teams to accelerate project completion times with a high level of execution excellence.
Shipping & Store Installations
Awarded “Retail Marketing Superstar” in 2016 and 2017 in recognition of business excellence to Strategy, Operations, and Retail Analytics for 60k+ retail displays and 90k+ bespoke demos fixture installations in 10,000+ stores.
Achieved 90% on-time delivery and 100% installation of the tightly-coordinated and complex Best Buy Connected Home Tables store environment, the largest freight project in Google’s first 2 years in hardware.
“Retail Marketing Superstar”
