Your Partner in Unlocking Revenue Growth Through Comprehensive Marketing Strategy, Program Management, and Excellent Execution

WHAT CLIENTS NEED

Founders, entrepreneurs, and small business owners all need marketing strategy and execution, but many lack the budget to hire a full marketing team. Alisha Terry works with you to understand your needs and provide premium marketing services at a fraction of the cost. Discover her efficient and feasible go-to-market and in-market approach to revenue-generating solutions that maximize profitability.

SKILLS & SERVICES

Leveraging consumer, market, and industry insights to inform customer segmentation and go-to-market launch plans.
In-store, onsite, and offsite marketing including but not limited to retail demos and displays, packaging, product detail pages, forecasting, and sales administration. (B2B2C)
Digital marketing mix strategy across paid media, organic, and owned channels to drive both B2C or B2B growth.
Includes audits of existing ecommerce strategy, tactics, and tech stack to identify opportunities to improve shopper experience to maximize conversions.
Development of creative assets, messaging, copywriting, and storytelling.

Alisha Terry's Project/Program Management is crucial for any business. With an active PMP certification, she ensures that every project is delivered on time, within budget, and aligned with the defined scope. Optimizing workflows and coordinating between teams not only maximizes productivity but also drives impactful results and scalable growth. A structured approach is vital for businesses looking to maintain a competitive edge and achieve their strategic goals.
Identifying improved ways of working to streamline operations for maximizing impact and efficiencies. Laying groundwork to scale businesses.
Vigilant oversight of your external agencies and freelancers, ensuring full alignment with your business strategy and objectives. Alisha Terry is dedicated to keeping 1st and 3rd parties on track, guaranteeing consistent and effective results for your business.
Improve brand perception, brand recall, recognition, and brand awareness. Manage public relations agencies and identify publishers, affiliates, and creators that align with the brand.
Thoroughly review P&L statements to identify areas to reduce costs and increase revenue. Includes forecasting, budget planning and management, and reporting.

OVERVIEW

Alisha Terry is an experienced Strategic Marketing Leader and Team Director dedicated to driving growth and achieving excellence in execution for all organizations.

With nearly two decades of global direct and indirect commerce experience, Alisha excels in finding new customers, optimizing the path to purchase, and implementing cutting-edge technologies and solutions with speed and efficiency. Her diverse background includes go-to-market planning, integrated marketing campaign execution, marketing operations, and P&L management to name a few.

With exceptional business acumen, communication skills, and keen attention to detail, Alisha identifies areas for improvement often missed by others, building trust and gaining approval for lucrative marketing programs. A servant leader motivated to see her team succeed, Alisha is committed to leading by example and mentoring and coaching individuals to reach their full potential.

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RECOMMENDATIONS

"Alisha is a highly respected leader, making her an invaluable asset to any organization… With her dedication to excellence and ability to drive significant results, Alisha will be a tremendous asset to any organization."

Howard L., Vice President of Marketing and Ecommerce, Neato Robotics
"Alisha shined not only in crafting and deploying strategies for delivering our marketing road map for B2B sales, but just as importantly, for being adept at planning and building the resources we would rely on for capturing and converting sales leads... She single handedly architected, designed, and deployed our website along with our social channels."

David V., Division President, Stealth Startup
“You can always count on Alisha to get the job done. She’s an advocate for her account, her partners, her project... Alisha is one of the smartest and quickest people you’ll ever work with.”

Susan K., Senior Director, Retail Marketing, PlayStation
“I was fortunate to have Alisha as my manager for two years during my time at SCEA. More than a manager, Alisha was an amazing coach and a mentor. She is very dedicated, ambitious, results-driven, caring and thoughtful. Her positive can-do attitude made her an absolute pleasure to work with… Anyone who reports to Alisha will be lucky to have her as a manager.”

Elizabeth D., Retail Marketing & Operations, PlayStation
“Alisha’s attention to detail and quick response time is invaluable to the never ending program and direction changes. She is able to gather necessary information on multiple projects and bring order to objectives all while keeping a cool, calm, collected demeanor.”

Sean C., Director, Retail Training & Advocacy, PlayStation
“I could always count on Alisha to identify what needed to get done and make decisions to get it done without having to be asked or micromanaged.”

Christine P., Director, Retail Field Operations, Sony Interactive Entertainment
"Retail Marketing Superstar"

Google Strategy, Operations, and Retail Analytics Team